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21st Slanted Light was conceived over 16 years ago by founder Sydney Martin, with the goal of helping leaders uncover what matters in the moments that matter most.
By being in the trenches with some of the biggest brands, businesses, and thought leaders, and helping develop some of the 21st century's most world-altering innovations, the Slanted Light team understands our place in the business world, as well as the unique value we offer.
Our approach to innovation involves integrating the customers' story into the fundamental story of a brand or business. When this happens authentically, paths toward innovation clear up. Real demand is articulated and embodied, all because these business leaders leaned into the messy middle moment.
Today, with Sydney at the helm, the broader team includes fellow founders and other seasoned leaders who have been in the trenches themselves and know exactly how to drive real-world results.
We take on a limited number of projects with clients who are as curious about and dedicated to discovering the truth as we are, the ones looking for authentic innovation and not prepackaged playbooks.
Sydney Martin
Tami Martin
Lina Cordero
