Slanted Light was born out of my passion to understand what drives people at the fundamental, emotional level. I have developed a powerful set of tools to uncover customers’ true needs, which are hidden in what they feel rather than in what they say. For over a decade, my team and I have applied these tools to help some of the best emerging and established companies grow their product reach and brand loyalty.
Today, I guide leaders, founders and visionaries to a new understanding of the unseen challenges and opportunities facing their companies. This new perspective invigorates leaders with fresh vision. Data alone won’t get you there; emotionally connecting with your customers and employees will. People innovate with greater purpose when they understand real human needs. This shift in mindset fortifies an executive team’s vision and empowers employees to create legendary customer experiences. Maximum adoption is achieved; company values are amplified.
I lead a multi-disciplinary team to explore and articulate the heart of a company. Who cares how smart an insight is; if it doesn’t rev up the emotional commitment of leadership teams and employee cultures, it means nothing. I live by the mantra that if you can’t sell it internally, you can’t sell it externally.
By working with some of the best companies in the world and generational visionaries like Elon Musk and Sir Richard Branson, I have identified the skills needed to advance a company as a whole.
Slanted Light advances companies.