Slanted Light

©2024 Slanted Light. All rights reserved.
Whendecorativeyou
decorativerealize
what got you here
won't get you there
hidden gold
our work begins
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(01)
(What we do)

There comes a time in every company's life cycle when the path forward is no longer clear. Your team knows it, your board knows it—your customers can feel it. So you try everything. You come up with theories, send surveys, redo the org chart—again. But when does any of that lead to the next great innovation? This is where Slanted Light comes in.

rough gold
We dig deep. Because your gold isn't found on the surface.

(02)
(What we do)

Behind the embrace of any great brand, product, or innovation is a shared desire for something we didn't know we needed. This is where we focus our work. That something is not easy to uncover, but when you do, you move with certainty. Your customers lock in, your team rallies, your board aligns.

You've found your
company's gold
Au
gold ball
79
Gold
196.97
and finding it
changes everything
The world's best have wondecorativewith our work.

Our Work
Unlocking Tesla's True Selling Power

Unlocking Tesla's True Selling Power

Before its IPO, Tesla was under pressure to address concerns about the Model S's estimated range. After interviewing early Roadster owners, we delivered key insights to CEO Elon Musk. These findings not only shaped Musk's investor pitch for Tesla's IPO but also influenced the design and user experience of the Model S. Our work continues to play a vital role in onboarding new Tesla team members.

Solidifying Nike's Innovative Vision

Solidifying Nike's Innovative Vision

Few brands inspire loyalty like Nike, but capturing the essence of that loyalty is no easy feat. Across 40 projects, we've consistently uncovered the hidden psychology that drives athletes and youth culture, shaping innovative strategies for Nike's executive team, the Innovation Kitchen, and the brand at large. Our efforts have been instrumental in helping Nike secure billions in revenue.

Powering Pinterest's Growth

Powering Pinterest's Growth

Partnering with Co-Founder Evan Sharp, we uncovered the driving force behind Pinterest's user engagement. The revelation? While much of the internet left people feeling depleted, Pinterest energized users—offering inspiration. This insight became the cornerstone of our strategy, guiding executive decisions and enriching the company culture.

(Contact Us)

Ready to dig in?
Let's find your gold together!
Gold orb