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Seeing the world anew

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Planet Labs built a small, inexpensive satellite to capture images of our planet. While they already had a for-profit platform for users of their satellite data, they needed help laying the groundwork for their non-profit model. Concerned in particular with understanding the ethical implications surrounding use of earth observation data, they reached out to Slanted Light to better understand the mindset of Non-Profit leaders. Through our in-depth interviews, we defined an original set of ethical UX principles. Planet Labs implemented these principles to construct their non-profit platform. Planet Labs was able to build a positive and responsible community around data use, and lay an effective foundation for their brand.