MAPPING THE FUTURE OF SPORT
Our history with Nike runs deep. For more than a decade, Nike has trusted us as a key strategic partner, completing over 35 projects working in each of its major sports categories, and on all of its major innovations and key technologies. Combining this collective experience in culture, human performance, and technology, we built a 50-year strategic vision for Nike’s next era as a sport performance company. Our expertise in the global anthropology of sport pathed the way for this era-defining work—solidifying our status as pioneers in sport culture.
We have positioned all of Nike’s key shoe platforms: Free, Air, Lunar, Zoom, Foam, and Flyknit. We developed strategic initiatives for key categories in Running, Basketball, Football, Global Football, and Athletic Training. We worked on a range of highly confidential projects for the Innovation Kitchen. We partnered with Apple’s retail team to rethink Nike’s retail experience. We completed a year-long acquisition for a top secret digital service. And we enjoy the rare position of having been involved in projects for both apparel and footwear, something few agencies have landed, giving us a unique vantage point from which to consider the body and life of the athlete as a whole.
Our work with Nike represents just how deep our relationships with clients—their culture, products, and ideas—can go. The culmination of years of individual projects leading to a broad-scale investigation into an entire cross-section of the human experience that will pay dividends for decades down the road.